Business Breakfast – Working with Brand Sweden in France

Hybrid event
10th March, 8:30 – 10:00 

The business breakfast “Working with Brand Sweden in France” is featured by the Swedish Chamber of Commerce in France, Swedish Business and Policy Forum, Cercle Suédois and SWEA – Swedish Women’s Educational Association.

In a world of constant turbulence, how is the Swedish image doing today according to the latest surveys and indeces? 

Welcome to join us reflecting on how Sweden and Swedish companies may join forces in co-branding.  Two brands coming together establishes credibility where each partner can highlight and reflect each other’s assets and thus strengthen their position.

Introduction: Gîta Paterson, President Swedish Chamber of Commerce in France

Guest keynote: Madeleine Sjöstedt, Director general, Swedish Institut

Moderator: Anders Fogelström, President Cercle Suédois/Svenska Klubben

Panel discussion:
Axel Gyldén, journalist foreign desk at L’EXPRESS
• Yves Pasquier-Desvignes, Président Volvo Car France
• Pierre Perron, Senior Vice President Head of Commercial Europe Electrolux
• Hilde Van Criekinge, Communications Director IKEA France. 

Venue: Cercle Suédois, 242, rue de Rivoli, Paris 1er
Date and time: 10th of March, 8:30 – 10:00

For those of you who are not able to attend the Business Breakfast « Working with Brand Sweden in France » in person, there will be the possibility to join online.
When you register, choose the option “online participation”.

For more information and registration, click here.

Register latest 3rd of March.

















































































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